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Who’s Keeping Score, Anyway?

Joe Greeley here, for Nimlok Minnesota. Hey, who’s keeping score? When was the last time you went to a youth sporting event and had to ask around what the score was?  ‘Cause you get there, and there’s no big scoreboard, right, and there’s no real scorecard…it’s just the parents.  Then you probably get three to […]

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Everybody Hates Budgeting

Joe Greeley here for Nimlok Minnesota. Budgets and money. Ooooh! When you hear those words, gives you a little heebie jeebies, doesn’t it? Huh? What does it make you think of? For me, federal government and budgeting. Oh, man. Also, I think of my childhood. What did our parents used to say? “It’s not polite […]

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branding from the inside out

Thursday, December 7, 2017 – 7:30 AM — 9:00 AM Through decades of conditioning, marketers are trained to think that a brand is most relevant when droves of eyeballs see it. Yet no CMO is measured on awareness gained. CMOs are actually measured on sales. But don’t turn your marketing plan upside down yet. Just turn […]

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I Just Wanna be Normal

Joe Greeley here, for Nimlok Minnesota. Do you ever want to just blend in?  Do you ever want to just disappear and just be part of the crowd?  Recently we were talking about that, and I got to thinking about my teenage years, growing up in the 80’s, right?  I just wanted to blend in, […]

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