branding from the inside out

Thursday, December 7, 2017 – 7:30 AM — 9:00 AM Through decades of conditioning, marketers are trained to think that a brand is most relevant when droves of eyeballs see it. Yet no CMO is measured on awareness gained. CMOs are actually measured on sales. But don’t turn your marketing plan upside down yet. Just turn […]

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Truly WORKING the Trade Show

Wednesday, May 17, 2017 – 7:30 AM — 9:00 AM Perhaps the most important aspect of a trade show is what happens in the booth itself once the attendees start arriving. The sales team is usually tasked with working the booth and talking with the people who stop and engage with us. So how can the […]

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Be Somebody. Creating Remarkability with Technology.

Thursday, March 16, 2017 – 7:30 AM — 9:00 AM Joe Beard, Founder of Minneapolis creative agency Bionic Giant (www.bionicgiant.com), will demonstrate the latest in interactive technology, such as augmented reality, virtual reality and more, that you can deploy at your next trade show to increase engagement and win fans. For those ready to challenge the status […]

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